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In 2017, Barack and Michelle Obama signed a joint book deal for a reported $65 million advance. Even for seasoned industry veterans, that number was incomprehensible. It didn't just break the record; it broke the scale.
It’s an intoxicating figure, but here is the cold truth: what happens at that atmospheric level has almost zero relevance to the 99.5% of authors working in the trenches. If you’re using the Obamas as a benchmark for your own success, you aren’t just dreaming—you’re miscalculating.
Our goal isn't to dampen your ambition, but to weaponize your strategy.
Writing a book is a labor of love—an emotional marathon that often defies logic. But a "masterpiece" that sits in a dark corner of a warehouse isn’t a success; it’s a tragedy. To get great books into the hands of global readers, authors need to stop acting solely like artists and start thinking like savvy licensors.
There is a razor-thin line between the self-confidence required to write a book and the ego that prevents you from selling it.
We want to help you navigate that line. If you understand the underlying economics of the publishing industry, you can move past the emotion, make rational licensing decisions, and build the financial freedom your work deserves.
